Every business owner knows the exhausting work and dedication it takes to not only start but run a business on their own. Most of us have overcome many obstacles some of our customers would never know we went through. Dealing with everything from figuring out our branding to social media posts on a daily is a challenge. Another critical thing customers don’t get to witness is the dry spell some of our businesses suffer with.
What is a dry spell?
It’s the time frame some businesses goes through without selling anything! That dry spell can cause some business owners to doubt their abilities and even put some in debt.
The good thing about a dry spell is that it will only last as long as you allow it. As a small business owner, it is your duty to figure out the next thing and how to bring in new business. While there are a few ways to entice new customers into your small business, there is one way, in particular, that’s most important.
Let’s create a quick visual!
Kate has been running her online candle-making business for two years. She’s had the same four candle scents since she’s opened up. Although she’s gotten over one hundred sales since she’s opened, she notices a steep drop in business lately. She hasn’t switched up her formula and has stuck to the same tactics that have previously generated sales.
What is Kate doing wrong?
The answer is within the story!
Kate has stuck with the same tactics she’s been using since her grand opening!
But why is this not generating sales anymore?
People get tired of seeing the same thing!
This is why most people shop as often as they do!
Most businesses suffer because they aren’t introducing anything new to their longtime followers and past customers.
The number one rule to anything in life is to never get too comfortable! As time passes, new trends come about. This means you have to grow with your target audience as your business matures.
This is not only significant for business income but also because you have a new opportunity to attract new customers. Maintaining your loyal customers is great but so is discovering new people that want your product!
This is not only important for business income but also because you have a new opportunity to attract new customers. Maintaining your loyal customers is great but so is finding new people that want your product!
What do you do when your business isn’t growing at the rate it once was?
Switch it up, add something new and don’t be afraid of the change!
Q: WHAT’S SOMETHING NEW YOU WANT TO TRY FOR YOUR BUSINESS? SOUND OFF IN THE COMMENTS!